Wednesday, August 17, 2011

Hennessy Artistry Returns With Fifth Edition

Makers of popular French cognac, Hennessy, are to set stage the fifth
edition of the popular yearly experimental collaborative event
‘Hennessy Artistry‘.

According to the organisers, Hennessy Artistry is a premium innovation
that celebrates the ‘art of blending’ by bringing together different
music genres and the cool, luxury life style associated with the
Hennessy brand.

The Communication Manager of Hennessy in Nigeria, Tokini Peterside in
a press release stated that,"‘this year’s Hennessy Artistry is going to surpass the
previous years. We’re working with some of the best urban music
artistes in Nigeria today, and we will announce soon officially, who
these artistes will be". Hennessy Cognac started Hennessy Artistry as a
means of celebrating urban music culture.

The 2010 edition which was tagged, ‘Like a Bottle‘, featured notable
Nigerian acts like Nneka, M.I, Bez, Ice Prince and Shina Peters. The
diverse group of Nigerian musicians came together to compose, record
and perform the song ‘Like a Bottle’ which was produced by Kas. The
artistes also took part in a music video and headlined a grand finale
concert at the GET Arena in Lagos.

What do you think this year's Hennessy Artistry will be like?

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