The picture was posted on Pepsi's official Facebook page in Sweden on the day the Swedes took on Ronaldo's Portugal in a crucial World Cup qualifier.
Pepsi has said sorry to Cristiano Ronaldo for ads of him in Sweden as a crushed voodoo doll before his World Cup hat-trick for Portugal. The soft drink giant offered "sincere and profound apologies" to the football star after posting a photo of a voodoo doll Ronaldo tied to railway tracks.
The picture was posted on Pepsi's official Facebook page in Sweden on the day the Swedes took on Ronaldo's Portugal in a crucial World Cup qualifier. The toy doll was wearing Portugal's red strip and Ronaldo's number 7, accompanied by the caption "We're going to pass over Portugal".
Another photo showed the doll Ronaldo's head crushed by a Pepsi can and a third showed it full of voodoo needles. Thousands of furious Portuguese fans had threatened to boycott the drink.
Ronaldo, 28, had the last laugh as he scored a hat-trick in his side's 3-2 victory over Sweden on Tuesday night to ensure Portugal's place in Brazil next summer. Pepsi, who sponsor Ronaldo's rival Leo Messi, said: "Football is known for the passion it inspires and the competition is getting more intense. We never wanted to give the sport a negative connotation. "Sorry to all those who were offended by the posts. They were immediately removed. "We also offer our most sincere and profound apologies to Cristiano Ronaldo and the Portuguese national side."